Our history and development

  • Starting business since 1989 in My Tho City with some high school teachers as founders, we worked in the campus of the Bao Dinh Grade School – My Tho City. Our small workshop was developed into SD Private Enterprise with 40 workers and 300 m2 of factory area. Five years later, in 2004, we moved to Trung An Industrial Area with a land of 10,000 m2 and built a 2,160 m2 factory. We now have staff of 200 officers and workers.

Our office and factory in Trung An Industrial Area

  • Kindergartens in Ho Chi Minh and My Tho City were our first markets. Up to now, our products are well-known in Viet Nam main trade centers such as Ha Noi, Hai Phong, Da Nang, and Ho Chi Minh City under the name of SD Wooden Toys.
  • Since 2000, our products have been exported to Japan, Taiwan, Korea, and Singapore. We started marketing our products which were certified with CE marking to Europe and USA in 2005. Also in this year, SD presented at International Furniture and Handicrafts Exposition in Ho Chi Minh City for the first time.
  • We proudly received Industrial Design Award GOLDEN V from Vietnam Chamber of Commerce and Industry in 2004.
  • Later then, in 2005, we were granted Good Design Award – G Mark by Japan Industrial Design Promotion Organization.
  • In 2006, SD started exporting our products to Italy under the name SD Wooden Toys.
  • We developed a new product line: Baby High Chair in many different sizes and designs in 2007.
  • Since 2008, we have developed specific products made of fruit trees – from featured orchards in the South of Viet Nam.
  • We expanded 1000 m2 factory area and built a canteen for our staff in 2009.
  • In 2010, SD Pte., Enterprise applied for B2B Program authorized by Danish Embassy in Vietnam. The program supports the establishment of partnerships between Danish companies and Danida’s program countries. Under scope of the program, an Operation House and Showroom were built.

SD Showroom

  • Also in this year, we expand our markets to Europe, starting with Denmark and Germany.
  • Until the year 2010, SD Pte., Enterprise has been joined the International Furniture and Handicrafts Exposition for 10 years continuously.
  • In 2011, SD investing in more advanced technology such as CNC rauto machines, automatic printing machine,drying system …
  • 2012, SD building management systems and ISO 9001:2008.

Our direction

  • Founded by high school teachers, SD Pte., Enterprise aims to produce educational wooden toys for Vietnamese children. After more than 20 years of development, we still focus on this direction with a higher level:
  • SD wooden toys – All for our children

Our target

  • At first, we produced wooden toys for dosmetic market. After 20 years, SD now reaches Asian main markets such as Japan, Korea and Thailand. Moreover, we have started exporting to demanding markets such as USA and European countries.
  • With wooden materials, we have a wide range of products from toys to gifts and households. Besides, SD has developed a new kind of wooden souvenir made from fruit trees of Cuu Long Delta, a ranch of Mekong Delta in the South of Vietnam.
  • Not only have we increased the quantity but we have improved quality of our products as well. Using finest wood and non-toxic water-based paint, SD aims to a sustainable development for toys.

Products quality

Some of our products with CE marking

  • In order to develop good wooden toys for both internal and external markets, SD Pte. Enterprise always try to improve, especially on products’ quality by getting CE mark – European safety standard for toys. Moreover, we have qualified for CR mark – National safety standard for toys in internal market.